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Our Background

Personal Profile


When asked about his greatest inspiration in life, Ty Nichols reflected upon his career and dedicated that title to his mentors and role models As he leaned into his dream of helping others establish habits to foster a lifestyle harmonious with their goals, his mentors served as a guiding light to help Ty flourish as a motivational speaker. Now, he is the proud founder and owner of The Nichols Strategic Performance Group where he serves as a renowned Behavior Design Expert and motivational speaker.


As someone who applied his expertise to personally lose over 200 pounds, Ty believes in the power of Behavior Design and Habit Formation to help individuals and organizations adopt life-changing and life-saving habits. Impressively, he began his career as a call center representative and quickly climbed the corporate ladder where he led teams of Fortune 500 companies such as Comcast, Target, and even Carmax to reach staggering heights and results.


Notably, Ty is a Tiny Habits® Certified Coach and a Diamond-level Sales Professional for Cintas; both credentials speak to his impeccable ability to guide individuals, leaders, or organizations towards raising their performance, establishing unified teams, or to simply get healthier and accomplish their dream body. As a professional speaker of 5+ years, Ty testifies that one of his favorite aspects of his career is connecting with large audiences to provide insight on how they can level up and turn their dreams into reality.


When he is away from the office and not on a stage, Ty enjoys relaxing by spending time with his wife and two children. He currently resides in Columbia, Maryland, where he can often be found playing pool, table tennis or chess in his spare time. As it is his life's mission to inspire others to transform into the best versions of themselves, Ty stays current on Behavior Design research to ensure he is staying updated on today's best practices and recent research.


Even when he is not at work, Ty is consistently brainstorming ways to help others become an architect of their good habits rather than the victim of bad habits. He continuously operates under the motto of, "When you control your habits, you control the life you want to live," and is a living testimony of the benefits of harnessing successful habits for positive results. For more information about Ty Nichols, Behavior Design, and his methods of helping others take control of their lives through habit shifting, we invite you to Reach Out at any time!  


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